When people travel, they are quite often susceptible to new influences. They meet new people, travel to new environments, see new things or are involved in new business deals. They are open to change and can be influenced. An airport is a positive environment where people have time and are receptive to new impressions. Airport advertising is a natural part of the environment and a media channel where advertising is easily accepted. Advertising really works in this environment.

Impact
An airport offers both time and a place for advertising. Millions of people pass through our airports annually, providing the ideal opportunity to concentrate on one target group. Travellers at our airports have spending power, and many hold decision-making positions in the business community or public sector. Marketing has the greatest impact when the target group becomes aware of it, appreciates the advantages of the product or service and would like to try it out. This is heightened if the customer has the opportunity to experience the product, feel it, taste it, test it etc.

Adaptability
At an airport you have the opportunity of going just that extra bit further, going beyond the boundaries, exceeding the norm. Spaces are that much bigger, ceilings that much higher and the environment is new, modern and tastefully decorated. An airport provides the opportunity to adapt campaigns to specific environments that are best suited to the product, for example in the Welcome Lounge. Marketing activities can also take into consideration the geographical location and incorporate unique events or activities, which can focus on a specific target group at the right time and the right place.

Effect
An airport offers a unique environment that can be used to strengthen a message. The target group has the opportunity to see, feel and experience the product in place. The whole airport can be used; large open spaces contribute to the overall effect. Have you got an idea? We welcome new and creative exposure ideas and methods.

Frequency
Airports can offer frequency to a message. A traveller arrives at an airport, often via a parking area, then proceeds to the check-in counter, on to the departure terminal, a café, the gate and boarding to arrival and customs. This journey provides the ideal opportunity to repeat the message many times, giving optimal exposure of the message and time to get to know the product or service.